Strategic Route 9: Creativity Central


This strategic route is guided by this vision:

The history, culture, architecture, and natural beauty of Riverside has given birth to a valued community of artists, galleries and performance venues offering visitors, residents and artists an oasis of cultural opportunity.


Route 9 is led by:

Champions
  • Patrick Brien - Inland Arts
  • Mark Wyatt - California Baptist University

Staff Liaison Margie Haupt - Development Department
Elected Advisor Ron Loveridge, Mayor

Initiatives to achieve this future:

9.1 - Brand and market Riverside as a city rich in arts and culture

Promote Riverside, the City of Arts & Innovation, in a way that celebrates and showcases the history, cluture, architecture and natural beauty of the community paired with its arts and culture programs, talent and opportunities.
Our progress...

9.2 - Create University and College connections

Identify campus and city partnership opportunities for participation and promotion of arts and cultural opportunties.
Our progress...

9.3 - Celebrate the Fox Performing Arts Center as the keystone performance space

Develop and promote the Fox Performing Arts Center and Fox Entertainment Plaza as the signature performing arts venue in Riverside, using it as a catalyst for other arts and entertainment opporutunities in the City
Our progress...

9.4 - Host and promote events and festivals that celebrate and support the arts

Celebrate Riverside's artists and arts scene through festivals and events that engage and showcase local talent while providing the community with a variety of entertainment options
Our progress...

9.5 - Ensure arts education opportunities are available to K-12 students

Connect local schools and educators with arts and culture resources available in the community
Our progress...

9.6 - Ensure a sustained flow of funding and resources are available for the arts

Develop a support structure to ensure continued funding and resources are available to grow and sustain local arts and culture programs, organizations, events and facilities
Our progress...

9.7 - Utilize City Hall as a mechanism to enhance Riverside as a City of Arts & Innovation

Infuse city activities with the Council-approved vision that Riverside is a city of inspiration that is the center of a vibrants arts and cultural community that contributes to the quality of life of its own residents and attracts visitor from the region and world.
Our progress...

9.8 - Position Riverside as the center for arts and culture, fostering cultural development in the region

Recognizing Riverside as a leader in the region, help to promote and grow arts and culture throughout Inland Southern California
Our progress...


1. Economy
2. Workforce
3. Learning
4. Health Care
5. Green
6. Entertainment
7. Places
8. Recreation
9. Creativity
10. Community
11. Our Story